WHY Visit ?

Meet with the top beauty brands

The exposition will gather a selection of innovative beauty, hair, equipments and spa brands, established, and non-established on the Asian market yet. An exclusive chance for all beauty distributors and retailers to meet them in exclusivity and spot tomorrow’ beauty successes.


Anticipate market trends

Be a step ahead from the market innovations and developments. Get an exclusive preview of major companies and brands' newest products and services through on-site examining and testing.


Source new beauty suppliers for your brand’s development

For all your beauty, hair, equipments and spa products' development or launch, the whole beauty channel is getting together for you to create the most inspiring beauty products!


Find new partners and collaborators

Meet numerous beauty brands and suppliers in only 3 days. Get a 360°view of the beauty industry thanks to the most comprehensive offer gathered numerous halls.


Attend our unmissable beauty professional competitions 

Participate in The League of Extraordinary Brushes, The Nail Olympia and The Barbering Games – Male and Female categories. These three highly coveted competitions will reward the creativity and talent of well established as well as new beauty brands.


Expand your knowledge & network.

Exchange views with thousand of experts, exhibitors and speakers about topics dealing with retailing, purchasing behavior, ingredients innovations, regulations, latest launches and new codes of communication through on-site featured events.